So, your business website has been live for a while right now as well as on the surface that all seems well. Everything is linked up correctly, and all graphics are in place- but what’s wrong with that your website is dropping search engine ranking drastically? You might be worried about ‘why has my ranking dropped on google‘? When we talk about SEO, it is increasingly becoming more closely with UX (user experience), plus content value. Gradually, Google sharpens up its algorithm in order to hold its importance as a widely famous & used search engine around the globe.
Undoubtedly, you can expect to be easily penalized by Google in the form- less traffic, that means less online visibility as well as less sales. The reasons that your website is dropping search engine ranking could be- unfriendly user-design or weak content, and feed people as they do not want to read.
If you still think that you are doing it in a proper way, but your website is dropping search engine ranking for a sake of searches that you are targeting- it might be one of following reasons, check them out-
Your Website is Repulsing Spiders
If Google does not crawl your website frequently, undoubtedly your website drops down search engine ranking. If you leave search engine- Google its own device, your website might not crawl for weeks. Thus, the newly optimized website is not getting any more action due to Google still has not noticed.
The search engine uses the data, which spiders report in order to rank pages in search. It is not being crawled that means search engine ranking does not get updated. In addition, in order to be crawled infrequently that contributes to poor search engine ranking due to the fact that Google stalks that you do not update your website quite often.
In order to attract the spider bots to crawl your website as frequent as possible, then you can find out how often they already to do it already in your Google search comfort. Check it out- how you can get spiders to your website-
Update-To-Date Your Website More Frequently:
This is one of the functions of your blog, and also a reason why the blog should be under yoursite.com/blog but not under blog.yoursite.com Google applies the benefits of SEO of your blog to your whole website, therefore, you should frequently update your website if it is appropriate!
Keep The Website Map Updated, Plus Error Free
Get Enough Inbound Links: It is pivotal to bear that- quality matters comparatively quantity.
In Order To Crawl Your Website- Ask Google:It would be great to fetch as Google in the crawl menu of Search Console. And, put the URL to any of the pages in the box, after that Google will crawl it.
The Website Isn’t Optimized For Keyword Search
We’re talking here about the term ‘optimized’ not maximized.
‘Ideal keywords’, but not gazillions of keywords or coincident one. If you put your website with a ton of keywords, then Google will surely penalize you for this! Hence, don’t try this kind of strategy, otherwise you’ll lose one of the simplest methods in order to increase organic traffic.
There’s one way that you can end up in a keyword-free environment is when headers & other key text that are part of graphics due to the reason as they are not crawled as text. Apart from it, this is pure copy-writing issue & a clear sign that you need a new copywriter. The ‘keyword optimization’ must come as standard.
In order to value the targeted keywords that must appear in-
H1 & H2 Header
Note:Google doesn’t care so much about ‘keywords’ anymore, but it cares about “key meanings’.
There’s is being said that- it doesn’t matter that you used the phrase ‘website development company’ exactly so many times throughout your website. You can also use relevant keywords regarding this search, and Google will automatically put you in the same category. That means that it is being crawled. Whereas, higher up the table of importance that you go, and the more sense it makes in order to shoot for specific keywords.
The best solution is that- the single keyword use for the best keywords in both the title & meta descriptions. Use synonym in body content and consider using it or a close competitor in H1 and H2. In this way, you are getting all the three sections, including the fat head, long tail, and chunky middle.
Website’s Links Are Attracting Penguins
Google is a famous to an update of naming hunter-killer algorithms that threaten the majority of your traffic. If Panda hurts low-quality content, then Penguin attacks unnatural link profiles.
In case, your website has a lot of unnatural or spammy links, then it will be Penguin that will penalize your website. The worst or sudden spikes in the addition links of the website followed by a sudden pause that will draw the attention of penguin. Plus, so many links from the same sources, including the links which are all from blog text will attract Penguin & lead to penalties.
There is no room for that- the links are still useful. Whereas, both qualities & relevance contributes to Domain Authority that makes those links. According to Google’s Matt Cutts said that- the best way that has found in order to discover how relevant or important someone is.
With Panda update, you would not get an email from Google, and you will just get a whole less traffic. Penguin hits only specific pages. If traffic suddenly drops to certain pages by more than half, undoubtedly, it is Penguin.
In case, if your website hits by Penguin, then you have to wait until it comes again to recover. And worst, the issue could be so many things or combination, so that the work on having a natural link profile now in order to avoid the temptation to artificially link build.
‘Immobility’ Could Be The Reason
The search engine- Google gets half of the traffic, plus half the views on YouTube for mobile. If the website is not at all mobile-friendly, and this is something which is not good. As the demand of a Smartphone, the user does prefer mobiles, undoubtedly, mobile-friendly websites are in demand.
If your website has been penalized for bad mobile performance, then “ the responsive” is the only solution. If it is not like that the website will surely lose users when the website loads slowly & look bad.
Most importantly, consider “mobile-first” design, especially for landing pages. The mobile accounts for just under half of the web using organic search and the amount are rapidly increasing. The mobile-first design can look alluring on the desktop, but the other way around which does not work as well.
Googlers Do Not Like You
Low quality, plus thin content that does not repel users & attract Pandas. It attracts Google staff who will penalize you manually. The content is defined as-
– Low-quality guest posts
– Scraped Or Artificially-created Articles
No need of third-party tools. The Google search console will merely let you know that if you have been hit with one of these. In search traffic, under manual actions, then you’ll notice a notification altering that you website has thin content with little or no added value.
Eventually, you must improve your content. This is due to that it is a manual penalty, then you would not have to wait till the updates of the algorithm.
If you are ranking according to your searches that you are targeting, then you may need an SEO service.
Whatsoever approach is required, and it may be more than one. The best way in order to get the best results is to build with a user-focused approach- with an importance on quality content as well as the quality links.
The foremost thing is to make the user-experience (UX) a priority. In this way, Google will not penalize you, and without a hitch, you’ll harvest the advantages of higher organic search ranks, plus lower bounce rate.